Metrobranding

A love story between men and objects

• History
• Documentary

• 92 Mins
• 2010
• ro

• star4.6/ 10

While people in Western Europe were used to choose between hundreds of brands, the communist Romanian used to have a different experience: all our life we lived with only one brand for each basic product. Imagine the importance that this 'mono-brands' could acquire for the lives of those who made them and for the lives of those who consumed them. A love story between man and object.